Muhammad Rafi Shalahudin — Supply Chain & Data Analyst

01 — About

2+ yrs at Erajaya

Behind the Work

I'm Muhammad Rafi Shalahudin, a Supply Chain Management Supervisor based in Jakarta, Indonesia. With a background spanning distribution management, planogram strategy, UI/UX design, and graphic design, I bring a unique blend of analytical and creative thinking to every challenge.

Currently at Erajaya Swasembada, I oversee allocation processes for Apple products, premium audio brands, and gaming hardware — using Tableau, SAP, and Looker Studio to drive data-informed decisions across complex retail networks.

Location Jakarta, Indonesia

Email rafisalahudin248@gmail.com

Education Communication Science, GPA 3.76 — UPI

Instagram @rafishalahudin

02 — Services

Services & Expertise

From data dashboards to digital products — here's what I can do for you.

Custom BI Dashboard

Tailored dashboards in Power BI, Tableau, or Looker — turning raw data into clear decisions.

Power BI Workshop

Hands-on group or private sessions — from zero to dashboard in one day.

Excel & Spreadsheet Custom

Automation, formulas, and structure — built exactly to your workflow.

Speaker Online / Offline

Available for talks, webinars & workshops. Let's make it count.

System Design Custom

From business requirements to interactive Figma prototypes — structured and precise.

Landing Page

Clean, fast, and focused pages that make a strong first impression.

Social Media Design

Visual content that stops the scroll and speaks your brand.

UI Mockup

High-fidelity UI mockups that bring your product vision to life before a single line of code.

03 — Skills

Tools of the Trade

The tools I reach for every day to turn ideas into outcomes.

Supply Chain & Analytics

Tableau SAP Looker Studio BlueYonder Power BI Microsoft Excel Python SQL Data Analysis

Design & Creative

Figma Adobe Illustrator Adobe Photoshop Adobe Premiere UI/UX Design Wireframing Prototyping Print Design

Management & Communication

Trello Notion Google Workspace Microsoft Office Copywriting Media Monitoring Social Media Web Design

04 — Experience

The Road Taken

Every role shaped the way I think, build, and lead.

September 2023 — Present Jakarta

Stock Analyst & Distribution Supervisor

Erajaya Swasembada

Nationwide allocation: Own end-to-end product distribution for 3 major brands (Apple, Microsoft, McAfee) across ~500 SKUs, serving 1,300+ stores in 2 business units (Erafone & iBox) throughout Indonesia.
Audit score improvement: Leveraged BlueYonder auto-allocation to optimize in-store stock levels, raising iBox merchandising audit compliance by approximately 30–40%.
Automated reporting pipeline: Built internal tools using React, Vite, and Python that replaced manual data extraction and Excel templating, reducing report generation from hours of manual work to seconds.
6 live dashboards: Designed and maintain 1 Tableau and 5 Looker Studio dashboards providing real-time visibility into stock movement, allocation accuracy, and distribution KPIs across all channels.

July 2023 — September 2023 Jakarta

Merchandising Support Supervisor

Erajaya Swasembada

Led strategic planogram development across iBox, Erafone, and Samsung Experience Stores in Eastern West Java and Western Central Java.
Managed planogram execution consistency to optimize product displays and maximize sales opportunities.

April 2022 — July 2023 Jakarta

Graphic Designer

Algoritma Data Science School

Spearheaded high-volume creative production, consistently delivering up to 3 promotional assets daily across digital and print formats.
Managed end-to-end print production pipeline across 3 departments, sustaining an 80% on-request design completion rate.

January 2021 — December 2021 Bandung

Public Relation Intern

Ratisa Media Citra

Monitored and curated 50+ daily news items across Ditjen Vokasi and Ditjen Dikti, ensuring real-time media coverage accuracy.
Launched 3 websites and a dedicated UX landing page for IMBEX 2023 - from design concept to live deployment.
Produced a 100+ page internal audit report for the Ministry of Communication and Informatics, supporting strategic compliance review.

August 2021 — December 2021 Jakarta

UX Designer Intern

Skilvul | PT. Impactbyte Teknologi Edukasi

Revamped Kitabisa's news page UI/UX - redesigned 30 frames to streamline user flow and elevate visual consistency.
Conceptualized and designed Liharama from scratch - an education app spanning 5+ core features with full UX documentation.

February 2020 — December 2021 Bandung

Administrative Intern

Office of Communication Dept. UPI

Delivered up to 3 design outputs daily while conducting internal quality audits to support data-driven strategic decisions.

05 — Leadership

Organizational Experience

Beyond titles — I've built teams, run programs, and learned how people actually work.

July 2020 – July 2021

President

BEM Himikasi UPI · Bandung

Kept 5 divisions and 128 members aligned — made sure everyone knew what they were doing and why it mattered.
Hit 80% staff satisfaction by building a culture where people actually wanted to show up.
Pulled off 10 online events with 80+ participants each, all during peak COVID restrictions.

View Certificate

August 2021 – July 2022

Leader of Creative Division

Generasi Baru Indonesia UPI · Bandung

Created 100+ poster designs and produced 3 videos — including full live-streaming setups built from scratch.
Selected as GenBI delegate for Y20 Indonesia — a side event of G20 Indonesia, representing youth voices on global economic issues.

View Certificate

06 — Achievements

Recognition & Awards

A few moments where the work spoke for itself.

Scholarship Awardee

Bank Indonesia Scholarship

Best Staff

Best Staff Q3 & Q4

Gold Medal

LIDM PUSPRESNAS

Bronze Medal

TurnBackHoax.ID

07 — Education

Academic
Background

Where curiosity became discipline.

GPA 3.76 / 4.0

Bachelor of Communication Science

Indonesia University of Education (UPI)

Bandung, Indonesia· July 2018 – January 2023

08 — Selected Works

Dashboards & Tools I Built

Planogram Analytics · Erajaya

Tableau Looker Studio SAP Supply Chain

Retail Inventory Control Dashboard

End-to-end planogram compliance monitoring across all Erajaya channels — tracking hit percentage, ATP vs DOS, stock spreading, and PIC performance by brand and week.

Media Monitoring · GPRTV

Google Data Studio WordPress Media

GPRTV Video Tracking Dashboard

Content progress tracker for 11,631 videos across WordPress — visualizing upload status, sub-cluster breakdowns, and coordinator performance by team member.

NPI Monitoring · Erajaya

Tableau SAP Inventory

RICO · NPI Accessories Monitor

New Product Introduction monitoring dashboard for accessories across 1,484 stores — tracking GR, GI, allocation, and SKU status by brand, system, and warehouse location.

Internal Tool · Erajaya

React JS Data Studio Tableau Operations

New Store Monitor

Real-time store readiness dashboard built with React JS — tracking 100 new stores across iBox, Erafone, and Samsung channels with allocation matrix, deadline status, and brand readiness flags.

Figma UI/UX Prototype Ads